Management starts with measurement. In any organization, it is imperative to measure the processes, strategies, tactics, and tasks that are being performed. This helps to zero in on the areas on which there is scope for improvement. The knowledge base is also a critical customer-facing channel which is closely linked Read more…
The one common question both small and large companies have asked us when conceptualizing a community is how exactly to build one. Smaller businesses are more keen on building the online community in an organic manner. However, we see that when companies want to initiate discussions by targeting their audience, Read more…
An engaging and active mastermind group can bring transformational change to the lives of the members. But, this brings the question — what exactly is a mastermind group? This term was first introduced by Napoleon Hill in his book, Think and Grow Rich. Here is how he explains Mastermind groups Read more…
Powerful idea generation is one of the key benefits a branded online community can offer since the users who specialize in your product are always brainstorming to ensure that it matches their use case and makes them successful. However, managing the product ideation process can be really complex since thousands Read more…
The spookiest day of the year has already arrived — people are busy with pumpkins, candies, costumes (including pets?!), and horror stories. There are some really scary emails, content, and books getting shared by the power of web 2.0. As a provider of community solutions, I wanted to get into Read more…
LeBonCoin, the top French marketplace specialized in connecting people who want to buy or sell different products and services launched a branded community with Tribe Platform on 23rd October. LeBonCoin was launched in 2006 and currently, they are the second most searched website in France. The online community is intended Read more…
Onboarding new members to your community is a critical socialization process. Note that I have used the term socialization as it is very similar to going to a place, meeting new people and adopting behavior relevant to that place. A solid onboarding process helps community owners to fully leverage the precious Read more…
Customer relationships and customer experience are the ultimate frontiers to establish market dominance as they directly impact the lifetime value of customers. However, this is easier said than done — especially considering the number of competitors and other distractions trying to capture customer attention and move them through the desired Read more…
As part of our ongoing series on connecting with experts to bring insider’s knowledge on community building in front of community owners, this post showcases our discussion with Charlene Li — founder, and CEO of Altimeter Group (part of Prophet Consulting). Charlene is a seasoned professional who helps organizations and Read more…
If you ask any experienced community manager about their secret to success, the answer is often related to understanding the community members, their needs, and what to cater to them in each stage. And one of the critical set of members for any company is the super users — they Read more…