Powerful idea generation is one of the key benefits a branded online community can offer since the users who specialize in your product are always brainstorming to ensure that it matches their use case and makes them successful. However, managing the product ideation process can be really complex since thousands Read more…
The spookiest day of the year has already arrived — people are busy with pumpkins, candies, costumes (including pets?!), and horror stories. There are some really scary emails, content, and books getting shared by the power of web 2.0. As a provider of community solutions, I wanted to get into Read more…
LeBonCoin, the top French marketplace specialized in connecting people who want to buy or sell different products and services launched a branded community with Tribe Platform on 23rd October. LeBonCoin was launched in 2006 and currently, they are the second most searched website in France. The online community is intended Read more…
Onboarding new members to your community is a critical socialization process. Note that I have used the term socialization as it is very similar to going to a place, meeting new people and adopting behavior relevant to that place. A solid onboarding process helps community owners to fully leverage the precious Read more…
Customer relationships and customer experience are the ultimate frontiers to establish market dominance as they directly impact the lifetime value of customers. However, this is easier said than done — especially considering the number of competitors and other distractions trying to capture customer attention and move them through the desired Read more…
As part of our ongoing series on connecting with experts to bring insider’s knowledge on community building in front of community owners, this post showcases our discussion with Charlene Li — founder, and CEO of Altimeter Group (part of Prophet Consulting). Charlene is a seasoned professional who helps organizations and Read more…
If you ask any experienced community manager about their secret to success, the answer is often related to understanding the community members, their needs, and what to cater to them in each stage. And one of the critical set of members for any company is the super users — they Read more…
What type of notifications can I send to my community members with Tribe Platform? That’s one of the most frequently asked questions from both our clients and potential clients. Also, according to the Membership Marketing Benchmarking Report, 46% of the survey participants marked increasing the retention rate as a top priority. Read more…
In today’s connected world where people are always in touch with each other via different tools and websites, companies have realized the value of building online communities. Businesses are using these communities to keep the members connected under their brand and offering a platform to help them learn, share, and Read more…
In this age of online media, connecting with the customer base has become relatively easier than the times before. A community of your users on the web (including social media) is a loyal group of followers who are active on your platform and refer new people to join it. They Read more…