Community and user-generated content — that’s a match truly made in heaven! The content generated in online communities is generally candid in nature and quite valuable in terms of the insights they generate. However, there is one caveat, this data is unstructured which makes it harder to analyze and comprehend. Read more…
We have all experienced gamification at some level — personally, during my childhood, I had invested significant amounts of time in crossing different levels in my favorite video games. However, gamification is so common that anyone who has a social media account would have encountered how it works on a Read more…
For any retailer, the pivotal factor for succeeding in the business is about building customer trust and trust manifests from strong relationships. According to a report by Nielson, about 62% of the consumers consider brand trust as the top influencer in the purchasing decision. In the modern digital age, it Read more…
Q&A community in the enterprise domain is getting significant traction primarily because of the surge in demand for a natural question and answer-based content flow. This format has been a popular domain on the web since the days of Yahoo Answers to modern social media like Quora. Companies are moving Read more…
At Tribe, we have been successfully serving enterprise clients across the globe with a stable, highly scalable, and secure community solution for more than a year now. The pricing in the community software space is highly competitive and there are some solid enterprise-grade solutions vying for a piece of the Read more…
What a year 2019 has been for the world of online communities! We believe the remarkable shift towards building customer-facing brand communities on own platform has been a key element of this year (backed by a study by community roundtable). Also, not to forget Facebook’s newfound focus on Groups and Read more…
In the current technical landscape, SaaS businesses are rapidly growing and we don’t see this slow down anytime soon. It has already become a critical part of how modern businesses operate and according to a study by Kahootz finding 73% of companies will be running on SaaS by 2020. Gartner forecasted strong growth of Read more…
A compilation of top community engagement tactics to keep your online community active and engaged. It is a general notion that community engagement requires the initial effort in terms of content seeding and activities driven by community managers. Eventually, depending on the lifecycle of the community, the bulk of the Read more…
Management starts with measurement. In any organization, it is imperative to measure the processes, strategies, tactics, and tasks that are being performed. This helps to zero in on the areas on which there is scope for improvement. The knowledge base is also a critical customer-facing channel which is closely linked Read more…
The one common question both small and large companies have asked us when conceptualizing a community is how exactly to build one. Smaller businesses are more keen on building the online community in an organic manner. However, we see that when companies want to initiate discussions by targeting their audience, Read more…