It is a good practice to search for the best Shopify apps to boost your eCommerce business. This is important especially considering Shopify keeps on adding new apps through its partnership, and you need to keep up with the latest offerings.
However, at the same time, it can be overwhelming to search for the top Shopify apps. In this post, we’ll cover the apps to help with several functions of your eCommerce business — right from marketing and customer support to inventory management and loyalty.
Best Shopify Apps for SEO
SEO Manager makes it easy for you to understand and implement SEO measures that will help your store rank better in search engines. This app allows merchants to take control of how search engines see their store and offers real-time feedback about the success (or failure) of their search engine optimization efforts.
With a step-by-step tour that guides you through the app’s features, SEO Manager also offers comprehensive help documents to further your understanding of SEO.
This SEO app has over 20 features, 15 of which are unique to SEO Manager. Here is the list of features:
- Edit titles
- Edit description
- Keywords field
- Google result simulator
- SEO issues scan
- SEO issues scan suggestions
- Focus/Keyword suggestions
- Image ALT text issues scan
- Title templating
- Index/No Index
- Advanced meta settings
- Google page speed integration
- Google mobile-friendly test
- Product “unavailable after” meta
- Redirect on “out of stock”
- Sitemap management
- SEO control of tag filtered collections
- 404 error logging
- 404 error management
- 404 error export/import
- Real-time 404 repairs
- Google knowledge graph support
- JSON-LD Data Support
- Works with Kit
- Local business structured data
- Google sitemap submission
- Integrated Google Search Console analytics
- Google trends integration
- Integrates with
- Google Search Console,
This app helps you find out your SEO score, gives an SEO checklist of any website, and shows budget savings. Structure your data in a more friendly way for Search Engines by using full JSON-LD; make it easier to follow and integrate Google Analytics/Google Search Console to your website.
The app can also automatically update ALT texts for new images and redirect invalid links. Drive traffic to your store by updating trending keywords from your selected geographical areas. Given below are the key features.
- SEO scan
- Detailed SEO fix instruction
- Google sitemap
- Bulk Image ALT text for 30 products
- Google Tools
- Auto Keyword & Broken link management
- Competitor’s website diagnosis
- Image ALT text for Unlimited products
Price: Freemium with the premium plan of $18.99/month.
Best Shopify Apps for Loyalty
Simple loyalty programs help to increase customer lifetime value and happiness. It results in higher revenue and long-term loyalty. The LoyaltyLion program offers points for any action on your store: signup, purchases, Facebook Likes, social referrals, etc. Your customers will collect points and will be able to redeem them at your store. Here is a case study of The Chivery that shows how they managed to boost 6% of their revenue with this program.
The integration with Yotpo allows rewarding its reviews using LoyaltyLion app. One more good thing about this app is that stores with 100 or fewer orders per month can use this program for free.
Price: up to 100 orders for free. More than that is from $29/month.
Referral Candy is another promising app to run a loyalty program for your Shopify store.
You can customize your referral emails with your own brand and designs, and you can customize every step of the referral process from the email to the landing page the customer is sent to.
Word-of-mouth is one of the best ways to grow your business, so give your customers a reason to talk about your store with their friends.
Free trial: 30 days
Looking to launch your loyalty program swiftly?
Smile is the solution for you. It’s one of the easiest apps on the market to build a referral program — no need to hire a developer.
Just pick a style from their pre-built templates, add in your offer, customize it so your customers will know it’s your store, and then start rewarding them!
Best Shopify Apps for Email Marketing
Moosend is undoubtedly one of the easiest solutions to accurately target customers and potential customers who have visited your store earlier.
With Moosend, you can track customers’ buying behavior and design campaigns accordingly.
Put every piece of your Shopify store data to good use by syncing your email list and crafting marketing automation campaigns, sending cart abandonment emails, or designing smooth onboarding processes for your new customers.
Pricing: Forever free plan for up to 1,000 subscribers, pricing starts at $10/month
Omnisend’s marketing automation platform is one of the best apps you can get for your eCommerce store.
Currently, it is the #1-rated email marketing platform on the Shopify App Store. Perhaps this is one of the few tools that offer omnichannel marketing automation.
Nonetheless, marketing automation should be your #1 priority. With powerful, actionable data and personalization, you can reach more customers in smarter ways on more channels.
It’s perfect for eCommerce marketers that are ready to graduate from their generic email marketing tools. Check out these integrations with Omnisend.
Free trial: Yes. 14 days of the Pro Plan for free
Monthly price: 15000 emails/month and signup forms for free. Price for PRO FEATURES depends on the number of subscribers.
One of the most critical issues that eCommerce business owners face is not knowing how to grow their business. Even after learning more about the proven strategies, it can be often complex for them to set these strategies up in their store.
Sound relatable? With that, Sumo developed a solution to solve the problems above: Sumo Shortcuts. With shortcuts, Sumo provides you the easiest way to turn your visitors into eCommerce customers.
Start using Sumo to grow your email list, reduce cart abandonment, increase average order value, convert window shoppers, and more.
Free trial: yes. 14 day of the eCommerce plan for free
Price: From free to $79/month
Best Shopify Apps for Social Proof
Yotpo is a commerce marketing cloud that helps brands of all sizes collect and showcase reviews, photos, and Q&A throughout the buyer journey to build buyer trust, drive traffic, and increase conversion. Apart from letting customers leave reviews for your products and enhancing social proof, it also allows users to share their reviews on other platforms.
Yotpo can be integrated with many other Shopify apps, ensuring that reviews can even be added to other areas, including Facebook messages and abandoned cart emails.
Price: Free plan available with upgrades starting at $29/month.
Loox is a review app that allows you to use social proof by way of photo reviews of your online store.
It allows you to send automatic emails that ask your customers for reviews. In return for those reviews, you can offer discounts each time the photos are submitted.
According to Loox, products that included photo reviews improved conversions by up to 91%. Loox allows you to get those photo reviews that you can host on any page of your store (such as below the product that is being shown in the pictures) or even a dedicated review page.
Free trial: Yes – 14 days.
Best Shopify Apps for Promotion and Engagement
Who doesn’t love a discount coupon popup when they’re shopping online!
Using SiteKit, you can build custom, branded popups for your Shopify store that will give your customers a special discount or an incentive to sign up for your mailing list.
The app can also detect when somebody is about to leave your store and trigger a popup discount to win them back.
Pricing: Freemium. Premium features are enabled on the $19/month subscription plan.
Outfy is one of the best Shopify apps to drive traffic. This tool empowers you to schedule and to push promotional posts to multiple social media channels, like Instagram, Twitter, Facebook, Fancy, Pinterest, etc.
Outfy offers a post building studio with ready-made templates, hashtag builder, collage layout, and other necessary stuff for creating noticeable social posts.
Outfy has a rock-solid social proof with more than 800 five-star reviews. So it looks that the tool performs decently.
Pricing: Freemium. The “Starter” plan is free of charge and the Premium plans start at $15/mo.
Tribe allows you to build an online community for your customers as well as prospects so you can add social touchpoints in the entire buyer journey and engage your audiences. The goal here is to enable the customers to connect with each under your brand, create user-generated content to improve traffic, keep them engaged to boost customer retention, collect feedback, and gather social proof.
Here are the key benefits of Shopify and Tribe integration:
- The integration activates SSO so the customers can log in to the community seamlessly with their existing account credentials.
- You can showcase the reviews collected in the community on your website with embeddable widgets.
- With widgets, you can also add Q&A discussions under your product listings page.
- You can also promote the products on the Shopify store inside the community.
- Run campaigns inside the community and reward the members with virtual currencies that can be redeemed on your store.
Best Shopify Apps for Customer Support
Gorgias is a helpdesk (help center or customer support) for eCommerce stores that allows your customer service team to manage all of your support, customer service in one place. Shopify stores use Gorgias to reduce ticket first response time and increase the efficiency of their customer support teams.
Using Gorgias gives your customer support team a true all-in-one helpdesk experience across email, live chat, phone, Facebook, Instagram, contact us page in one unified view to streamline your support tickets, saving you time and money.
Price: 14-day free trial available with prices starting from $19/month.
Best Shopify Apps for Inventory and Logistics
Are you constantly on the search for new products to add to your store?
Oberlo is a wholesale catalog of products specifically built for Shopify stores.
The app can help you source a supplier and find products to import directly into your Shopify store.
After an order is placed on your site, you can then fulfill it through your dropshipping supplier directly on the Oberlo app.
Pricing: It’s free until you reach 50 orders in a month.
One of the hardest things about having inventory and sending the products out to your customers is figuring out your shipping logistics.
Easyship is a user-friendly app that allows you to choose from more than 100 different shipping solutions (such as DHL, FedEx, UPS, etc.) so that you can get the best price–and even get up to 70% off on shipping costs.
Due to their Shopify integration, you can sync your orders in a matter of seconds, downloading your orders and printing labels quickly and easily.
Free trial: No.
Monthly price: No subscription fees.
Another important shipping app on Shopify is AfterShip, which allows you to track all of your shipments in one place. This means your customers will have all the information they need about your delivery.
AfterShip also makes it easy for you to generate a tracking page for each shipment. This page can then be customized by including your store URL, brand logo, and even Instagram pictures.
Free trial: Yes, for 14 days.
Monthly price: from $0/month
Tracking your inventory doesn’t have to be a massive task.
TradeGecko is a way to track your stock, warehouses, currencies, taxes, and price lists within a single system.
From the dashboard, you can sync all of your inventory across several sales channels and warehouses
Another great aspect of TradeGeck is that it integrates with accounting giants like QuickBooks Online and Xero.
Free trial: 14-day free trial
Pricing: $39 – $699/month
Veeqo is an e-commerce software that helps retailers manage their back-end tasks.
The system automatically syncs orders from multiple sales channels into a centralized platform, designed to save time and never miss an order again.
The platform also keeps inventory 100% accurate across all sites, marketplaces and physical stores in real-time, ensuring retailers never oversell or run out of stock again.
Pricing: From $180/month
Best Shopify Apps for Advertising
AdRoll is an excellent Shopify app for retargeting that helps you boost sales and acquire new prospects. Through AdRoll, you can create ads that feature relevant or previously viewed products to encourage visitors to purchase your product or even convert them into loyal customers.
The app’s segmentation feature that categorizes customers as past purchasers or cart abandoners based on their previous activity is quite beneficial for future ad campaigns.
Kit is an official Facebook Marketing Partner that will allow you to manage your Facebook and Instagram ads from a single interface.
Want to put a new product on display?
All you have to do is send a message to the Kit bot, and the advertisement will be built for you.
Plus, the app can create retargeting campaigns on Facebook and Instagram for you that will make sure your product ads are being placed in front of your ideal customers.
Pricing: It’s free!
SixAds is an app that helps you solve one of the biggest problems most Shopify store owners face – how to get more traffic. With SixAds you can generate traffic in 3 different ways, one of them is totally free forever:
Participate in traffic exchange with other Shopify store owners. For each ad, you show on your website your product ad is shown in other stores. It’s forever free. Opt-out from showing ads on your own website, just show ads on other Shopify stores and generate traffic. Plans start at 5.83/month.
Run Facebook or Google ads on autopilot. SixAds takes care of your ad set-up and targeting. The only thing left for you to do is to select products you want to advertise and enjoy the results. You’re covering your ad budget costs.
Free trial: No, forever free plan available.
Monthly price: Starts from $0/mo
This list of Shopify apps is not in any way an exhaustive list. Depending on your business niche, you should try these out. Did I miss anything? Drop a message in the comment box and add your suggestions.