Powerful idea generation is one of the key benefits a branded online community can offer since the users who specialize in your product are always brainstorming to ensure that it matches their use case and makes them successful. However, managing the product ideation process can be really complex since thousands Read more…
The spookiest day of the year has already arrived — people are busy with pumpkins, candies, costumes (including pets?!), and horror stories. There are some really scary emails, content, and books getting shared by the power of web 2.0. As a provider of community solutions, I wanted to get into Read more…
Onboarding new members to your community is a critical socialization process. Note that I have used the term socialization as it is very similar to going to a place, meeting new people and adopting behavior relevant to that place. A solid onboarding process helps community owners to fully leverage the precious Read more…
Customer relationships and customer experience are the ultimate frontiers to establish market dominance as they directly impact the lifetime value of customers. However, this is easier said than done — especially considering the number of competitors and other distractions trying to capture customer attention and move them through the desired Read more…
If you ask any experienced community manager about their secret to success, the answer is often related to understanding the community members, their needs, and what to cater to them in each stage. And one of the critical set of members for any company is the super users — they Read more…
What type of notifications can I send to my community members with Tribe Platform? That’s one of the most frequently asked questions from both our clients and potential clients. Also, according to the Membership Marketing Benchmarking Report, 46% of the survey participants marked increasing the retention rate as a top priority. Read more…
In today’s connected world where people are always in touch with each other via different tools and websites, companies have realized the value of building online communities. Businesses are using these communities to keep the members connected under their brand and offering a platform to help them learn, share, and Read more…
Every company needs to educate its customers and help them get the best value from its product or service. This is essentially a key reason behind the myriads of services dedicated to helping businesses build a knowledge base and FAQ pages. In fact, the FAQ section is a de facto Read more…
Facebook Groups is one of the frequently used platforms for building online communities. There are two important factors that have generally enticed the businesses or individuals to create Facebook groups — the first one is the large pre-existing user base (close to 2.4 billion monthly active users) and the second Read more…
The fourth industrial revolution (4IR) is unfolding fast. And now businesses have a lot of things to be concerned about. But, practically it’s just one thing, i.e., customers! How could it not be? Businesses are 100% about customers. Thanks to rapid advancement in technology and powerful recommendation engines, consumers are Read more…