The one common question both small and large companies have asked us when conceptualizing a community is how exactly to build one. Smaller businesses are more keen on building the online community in an organic manner. However, we see that when companies want to initiate discussions by targeting their audience, Read more…
LeBonCoin, the top French marketplace specialized in connecting people who want to buy or sell different products and services launched a branded community with Tribe Platform on 23rd October. LeBonCoin was launched in 2006 and currently, they are the second most searched website in France. The online community is intended Read more…
As part of our ongoing series on connecting with experts to bring insider’s knowledge on community building in front of community owners, this post showcases our discussion with Charlene Li — founder, and CEO of Altimeter Group (part of Prophet Consulting). Charlene is a seasoned professional who helps organizations and Read more…
Facebook Groups is one of the frequently used platforms for building online communities. There are two important factors that have generally enticed the businesses or individuals to create Facebook groups — the first one is the large pre-existing user base (close to 2.4 billion monthly active users) and the second Read more…
Top brands in all industries are set apart not only by their services or products but by their ability to build a community of loyal customers. And their community is not just on public social media but on their very own properties. The easiest way for most brands is to Read more…
“The biggest communities in which young people now reside are online communities.” – Howard Gardner, a renowned American psychologist. It is quite evident that online communities are one of the biggest trends in brand development, customer experience, and product strategy space. So, it was an obvious move for Facebook to Read more…